CLMP Tip Sheet: Marketing Ideas for Book Publishers

The following represents a number of ideas generously shared by HarperCollins marketing staff at the December 2004 CLMP/HarperCollins information sharing session for book publishers (NOTE: Some of these techniques may work equally well for magazine publishers). We have also made available for download a sample author letter to be included in your media kit to booksellers and reading groups.

Tip sheets and the sample letter are available to CLMP members only. You will be prompted for your CMLP member id and password:

Download The Tip Sheet
Download The Sample Letter

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